American Medical Association Promoted Tobacco, Cigarettes in its Medical Journal
Originally published June 12 2009
American Medical Association Promoted Tobacco, Cigarettes in its Medical Journal
by Mike Adams, the Health Ranger, NaturalNews Editor
(NaturalNews) This article originally ran on NaturalNews in 2007, but given the
recent passage of a "tobacco control bill" by the U.S. Senate, it deserves
repeating. Read this article to learn some rather shocking information about the
history of collaboration between Big Tobacco and the American Medical
Association.
Despite its stated mission, "To promote the art and science of medicine and the
betterment of public health," the American Medical Association (AMA) has taken
many missteps in protecting the health of the American people. One of the most
striking examples is the AMA's long-term relationship with the tobacco industry.
Both the AMA and individual doctors sided with big tobacco for decades after the
deleterious effects of smoking were proven. Medical historians have tracked this
relationship in great detail, examining internal documents from tobacco
companies and their legal counsel and public relations advisers. The overarching
theme of big tobacco's efforts was to keep alive the appearance of a "debate" or
"controversy" of the health effects of cigarette smoking.
The first research to make a statistical correlation between cancer and smoking
was published in 1930 in Cologne, Germany. In 1938, Dr. Raymond Pearl of Johns
Hopkins University reported that smokers do not live as long as non-smokers. The
tobacco industry dismissed these early findings as anecdotal -- but at the same
time recruited doctors to endorse cigarettes.
JAMA kicks off two decades of cigarette advertising
The Journal of the American Medical Association (JAMA) published its first
cigarette advertisement in 1933, stating that it had done so only "after careful
consideration of the extent to which cigarettes were used by physicians in
practice." These advertisements continued for 20 years. The same year,
Chesterfield began running ads in the New York State Journal of Medicine, with
the claim that its cigarettes were "Just as pure as the water you drink... and
practically untouched by human hands."
In medical journals and in the popular media, one of the most infamous cigarette
advertising slogans was associated with the Camel brand: "More doctors smoke
Camels than any other cigarette." The campaign began in 1946 and ran for eight
years in magazines and on the radio. The ads included this message:
"Family physicians, surgeons, diagnosticians, nose and throat specialists,
doctors in every branch of medicine... a total of 113,597 doctors... were asked
the question: 'What cigarette do you smoke?' And more of them named Camel as
their smoke than any other cigarette! Three independent research groups found
this to be a fact. You see, doctors too smoke for pleasure. That full Camel
flavor is just as appealing to a doctor's taste as to yours... that marvelous
Camel mildness means just as much to his throat as to yours."
Big Tobacco's suppression of scientific evidence
At the same time that JAMA ran cigarette ads, it published in 1950 the first
major study to causally link smoking to lung cancer. Morton Levin, then director
of Cancer Control for the New York State Department of Health, surveyed patients
in Buffalo, N.Y., from 1938 to 1950 and found that smokers were twice as likely
to develop lung cancer as non-smokers.
Cigarette producers may have hoped that the public would remain unaware of
studies published in medical journals. However, the dangers of smoking became
widely known in 1952 when Reader's Digest published "Cancer by the Carton,"
detailing the dangers of cigarettes. Within a year cigarette sales fell for the
first time in more than two decades.
The tobacco industry responded swiftly, engaging the medical community in its
efforts. The Tobacco Industry Research Committee (TIRC) was formed by U.S.
tobacco companies in 1954. By sponsoring "independent" scientific research, the
TIRC attempted to keep alive a debate about whether or not cigarettes were
harmful.
The industry announced the formation of the TIRC in an advertisement that
appeared in The New York Times and 447 other newspapers reaching more than 43
million Americans. The advertisement, titled "A Frank Statement to Cigarette
Smokers," read:d:
Although conducted by doctors of professional standing, these experiments are
not regarded as conclusive in the field of cancer research. However, we do not
believe that any serious medical research, even though its results are
inconclusive should be disregarded or lightly dismissed.
At the
same time, we feel it is in the public interest to call attention to the fact
that eminent doctors and research scientists have publicly questioned the
claimed significance of these experiments.
Distinguished authorities point out: t:
2. That
there is no agreement among the authorities regarding what the cause is. s.
3. That
there is no proof that cigarette smoking is one of the causes.
We
accept an interest in people's heath as a basic responsibility, paramount to
every other consideration in our business.
We
believe the he products we
make are not injurious to health.
We
always have and always will cooperate closely with those whose task it is to
safeguard the public
health. For more than 300 years tobacco has given solace, relaxation, and
enjoyment to mankind. At one time or another during those years critics have
held it responsible for practically every disease of the human
body. One by one these
charges have been abandoned for lack of evidence.
Regardless of the record of the past, the fact that cigarette smoking today
should even be suspected as a cause of a serious disease is a matter of deep
concern to us.
Many
people have asked us what we are doing to meet the public's concern aroused by
the recent reports. Here is the answer:
1. We
are pledging aid and assistance to the research effort into all phases of
tobacco use and health. This joint financial aid will of course be in addition
to what is already being contributed by individual companies.
2. For
this purpose we are establishing a joint industry group consisting initially of
the undersigned. This group will be known as TOBACCO INDUSTRY RESEARCH
COMMITTEE.
This
statement is being issued because we believe the people are entitled to know
where we stand on this matter and what we intend to do about it."ot;
Doctors' involvement in the tobacco deception
The statement -- signed by presidents of major tobacco interests including
Phillip Morris, Brown & Williamson, and R.J. Reynolds -- was designed to launch
the "controversy" which I mentioned earlier. In fact, there was no controversy.
The research results were clear: smoking had been proven harmful -- not just to
mice, but to people who had for years been advised that smoking offered health
benefits.
According to the New York State Archives, the TIRC's functions "included both
the funding of research and carrying out public relations activities relating to
tobacco and health." Faced with mounting evidence that smoking was harmful, "it
became evident that this was not a short-term endeavor, and that it was
difficult to manage both scientific research and public relations in one
organization. As a result the Tobacco Institute was formed to assume the public
relations functions, and the Council for Tobacco Research (CTR) was formed and
incorporated to provide funding for scientific research."ot;
Whether or not individual doctors supported smoking, lending their names to the
TIRC gave it credibility. The Center for Media and Democracy has reported that
many of the scientists who were members of the Scientific Advisory Board
privately "disagreed with the tobacco industry's party line." According to the
center's website: "In 1987, Dr. Kenneth Warner polled the SAB's 13 current
members, asking, 'Do you believe that cigarette smoking causes lung cancer?'
Seven of the SAB members refused to answer the question, even after Warner
promised individual anonymity. The other six all answered in the affirmative. 'I
don't think there's a guy on the [Board] who doesn't believe that cigarette
smoking contributes to an increased risk of lung cancer,' one said, adding that
the SAB's members were 'terrified' to say so publicly out of fear of involvement
in tobacco product liability lawsuits."
If it was fear that kept doctors on board with the TIRC and its renamed version,
CTR, it did not stop them from handing out research
grants. The Center for
Media and Democracy describes some of the early grants: "Research projects
attempted to show that both lung cancer and smoking were caused by some other
'third factor,' such as a person's psychological makeup, religion, war
experiences or genetic susceptibility. One research project asked whether the
handwriting of lung cancer patients can reveal characteristics associated with
lung cancer. Another looked for enzyme markers predicting susceptibility to lung
cancer."
After the 1964 Surgeon General's landmark report on the dangers of cigarettes,
the CTR stepped up its work, providing materials to defend the tobacco industry
against litigation. The same year -- three decades after medical research
demonstrated the dangers of cigarettes -- the American Medical Association
finally issued statement on smoking, calling it "a serious health hazard." It
was not until 1998 that the CTR was shut down -- and only after the tobacco
industry lost a major court case brought forward by states across the country.
Allan M. Brandt, a medical historian at Harvard, writes about the role that
medical research played on both sides of the smoking debate in his new book, The
Cigarette Century: The Rise, Fall and Deadly Persistence of the Product that
Defined America. After reviewing research, court transcripts and previously
restricted memoranda from tobacco companies, Brandt summed up the misleading
nature of "expert" medical testimony in tobacco litigation: "I was appalled by
what the tobacco expert witnesses had written. By asking narrow questions and
responding to them with narrow research, they provided precisely the cover the
industry sought."
In a recent interview with The New York Times, Brandt acknowledged that his
research is a combination of scholarship and health advocacy -- pointing out the
means by which the American public was intentionally misled for most of the
twentieth century. As Brandt stated, "The stakes are high, and there is much
work to be done."ot;
The medical conspiracy continues today
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